The 7 worst mistakes in e-commerce
The 7 worst mistakes in e-commerce
In 2015, there were more than 1.3 billion online shoppers worldwide, and the number is expected to grow in the coming years. However, the e-commerce landscape is still new, so it's easy to make mistakes. Companies that have ventured into it have had to learn by trial and error.
Below we have compiled the most common mistakes, which are also usually the most costly.
- Not fulfilling what was promised
The main problem online stores face is making false promises. This point especially refers to details such as the image and description of the advertised product not matching the one sold.
- Hide information
Consumers are concerned about who you are, how to contact you, seeing real product descriptions and images, and knowing the shipping cost and delivery time. Reinforce the idea that your store is trustworthy by placing this information in visible places. Also, having a customer service chat will help you answer your prospects' questions and not lose a potential sale.
- Lack of agility in the purchasing process
Whether you're shopping on impulse or on purpose, if your purchasing process is long and complicated, the consumer will get frustrated and leave. It's estimated that one in five users abandon their shopping cart if they have to go through too many steps, so fewer clicks reduces the chances of distraction and increases the likelihood of a purchase.
- Display incorrect stock
Having the wrong inventory projects an amateur, unprofessional image. The company looks bad in the eyes of the consumer by selling them a product and then having to notify them that it is out of stock.
- Having a poor shipping service
No matter how great your product is, if you leave it in the hands of a bad shipping service, their mistakes will eventually come back to bite you. Keep a close eye on your shipping and packaging provider to ensure the best quality and efficiency possible.
- Using inappropriate packaging
There is nothing that makes a worse impression than a product arriving in poor condition. Make sure that the packaging used is appropriate to protect the product and reach the customer intact. The packaging must also match what the brand wants to project. It is useless to take care of the image on the Internet if it is sent in just any packaging.
- Provide poor after-sales service
Just because the sale is closed doesn't mean the process is over. It's very important to have an efficient customer service that doesn't allow any complaints to go unresolved. Make sure your company always offers quick solutions that don't require the consumer to make a big effort. Remember that not knowing how to solve a problem can mean losing the customer forever.
Keep in mind the tips mentioned above and contact us to open a window to the digital world for your business.
