E-commerce: the next step for your company
The transaction that involves the purchase and/or sale of a product through the Internet is known as “ Electronic Commerce” or more commonly, e-commerce. This new modality has been implemented by various companies to cover a new type of market and, above all, to have other forms of payment that enable transactions and avoid the barriers that a fixed business may have.
However, there are many implications that must be taken into account when adjusting the operation to accommodate e-commerce, as well as defining whether the company is ready to take this next step. Before making this decision, it is important to consider the following:
1.- Registered brand and domain . This will make it easier for Internet users to find your company, and you will also begin to create a brand presence through the domain. Nowadays you may have different competitors, but having your brand registered online can be the differentiator to be able to have a greater number of clients, unlike them.
2.- Technology and good development of your digital platform . It is necessary to have all the facilities that a website can offer to the user, from the possibility of viewing the entire product catalog online, payment methods and even electronic billing, which in most cases, becomes decisive for customers to buy on the site or look for another supplier.
3.- Customer service . Even if it is through an online platform, customer service is undoubtedly one of the most neglected parts. Having staff in charge of tracking purchases is essential to offer efficient solutions. The ratings that users make regarding the service are quite relevant as they become the differentiator for other customers to buy or not on your portal. A bad review on your site is just as relevant as a complaint in the physical store.
“E-commerce is a reality in our country that is taking off as a purchasing option that more and more Mexicans are choosing. However, entering this sector represents a considerable challenge for companies, since they must have a thorough inventory organization in order to supply the orders generated in the online store, in addition to being able to supply each one of them in a timely manner to guarantee good customer service. It is really a matter of control and management that cannot be done without the assistance of an administrative system,” commented Israel Coto, director of the Microsip office in Mexico City.
With all the technological advances that continue to develop, it is important to stay up to date. For this reason, it is necessary to verify if your company has what it takes to migrate to an e-commerce model. Before entering e-commerce, check which administrative software can help you better organize your business. inventory , establish a online store and above all, to have visibility of the products that your clients will order with the certainty that you will be able to guarantee good service.
