6 simple tricks to encourage the desire to buy at your point of sale
While there is no miracle formula to increase sales at the point of sale, there are some basic tricks that can definitely help you increase your chances of achieving it.
- Set up an attractive showcase
The window display is your business's calling card, so it is important that you spend time decorating and updating it. When choosing the items to display, make sure they meet three qualities: they are visually attractive, modern and well-priced. When arranging the products, make sure they are correctly distributed and well-lit. A very important factor that you should not forget is to worry about offering a neat image in all its elements: glass, items, furniture, shelves, etc. It is advisable that you change the products displayed in the window at least once a month, so as not to bore people and to attract the attention of potential customers.
- Place products strategically to stimulate sales
According to several studies, more than half of the purchases made in stores were not planned before arriving at the point of sale. These impulse purchases are achieved thanks to the strategic placement of the items. For example, the ideal height to place a product is between eye level and knee level, since it facilitates visibility and accessibility of the item. As for brands, it is recommended to place the most popular ones in the center of the aisles and the well-known ones on the sides. You must plan the placement of the products in such a way that the customer walks around the entire store to see everything they can buy.
- Use furniture that favors sales
Make sure the furniture you use helps the item on display look attractive. If you're looking to give prominence to a particular product, wall-mounted furniture is ideal, as it flatters what's on display. If you're looking to promote impulse sales, a piece of furniture near the checkout area can help.
- Attract customers through the senses
At the point of sale, the senses are your allies. Draw the customer's attention by playing with the store's colours, smells and music. To stimulate the sense of sight, highlight new items using red and yellow. To attract women's attention, use a combination of pink and blue, and to win over men, combine red and green. Lighting also plays a very important role. Use bright light for the fruit and vegetable area, dim light for the butcher's area and red tones for the alcoholic beverages department. Smells are also very important, as they can help motivate purchases through smell. For example, the smell of freshly baked bread, strategically placed, can encourage buyers. Another way to influence customer behaviour is through music. A fast melody can speed up the speed of purchase, which is useful during peak hours. If you want customers to relax and spend time shopping, slow music is an effective tool.
- Stimulate sales with offers
Promoting special offers can help customers make purchases they hadn't planned on. To achieve this, it is very important to place these offers at the entrance of the store, in the central aisle and in the checkout area.
- Offers excellent customer service
The service that the customer receives will determine whether or not they will repeat their purchase at your establishment. Therefore, it is essential that the store staff is friendly and tries to satisfy the needs of the buyers. Another important factor is the fluidity, both of the sale itself and of the collection, which you can achieve with good point of sale software .
Remember that if you contribute to a positive customer experience, you increase the likelihood that they will return.
